Every Bird Matters
news and views from international bird rescue

Posts Tagged ‘Today’

July 8, 2009

New DAWN commercial hits the TV airwaves

A new DAWN television ad is hitting the airwaves this month. The commercial was filmed in May 2009 at the Los Angeles Oiled Bird Care and Education Center using IBRRC staff from San Pedro.

The ad touts the use of the popular dishing washing liquid in helping clean oil off birds and other wildlife. It’s beautifully done piece and hopefully the ad will stir folks help us with a purchase of DAWN.

The specially marked bottles of DAWN are on store shelves now and for every bottle purchased, DAWN will donate 50 cents to IBRRC and 50 cents to the Marine Mammal Center. You’ll need to “register” your bottle on DAWN’s website. They just want your bottle ID, your zip code and the store where you purchased the DAWN.

Ready to activate your donation? Go to Dawn Saves Wildlife

This campaign helps both wildlife groups with much needed funds. Its main focus, however, is to raise awareness of the problems marine wildlife face.

By the way, the song: “Wash Away” is by Joe Purdy off his album “Julie Blue” Listen here: http://joepurdy.com/players_html/player4.html

Here at IBRRC we’ve been using DAWN for three decades to safely clean birds and other wildlife of oil.

See ad also on the DAWN site: http://www.dawn-dish.com/en_US/savingwildlife/video.do

July 6, 2009

IBRRC, DAWN to make splash on TODAY show

The DAWN Everyday Wildlife Champions gets its big launch this week in New York. On Wednesday, July 8th IBRRC’s very own Jay Holcomb will be appearing on the NBC Today television show along with Dawn celebrity spokesperson, Minnie Driver. The pair are scheduled to appear in the fourth hour (10-11AM) with Kathie Lee and Hoda Kotb.

IBRRC and the Marine Mammal Center are working with DAWN to promote the new program that will contribute to each organization for every DAWN bottle purchased.

The specially marked bottles of DAWN are on store shelves now and for every bottle purchased and activated, DAWN will donate 50 cents to IBRRC and 50 cents to the Marine Mammal Center.

You’ll need to “register” your bottle on DAWN’s website. They just want your bottle ID number, zip code and where you bought the DAWN.

Ready to activate your donation? Go to Dawn Saves Wildlife