Every Bird Matters
news and views from international bird rescue

Posts Tagged ‘Dawn’

November 15, 2010

Fifth grader organizes DAWN donations for spill

We received five big mystery boxes this week at our offices in California that helps bolster your faith in humanity.

Inside the well packed cartons were 168 bottles of DAWN dishwashing liquid. They were donated by school kids organized by fifth grader Evan Meadows at St. Genevieve School in Flourtown, Pennsylvania.

In a letter from his mom, Kathie Meadows, she says:

“My son, Evan Meadows, a fifth grade student was so moved by the Dawn commercials he saw over the summer he decided he wanted to something to help and to raise awareness of the plight faced by the animals affected by the BP Gulf Coast spill. 

He spearheaded a campaign asking kindergarten through grade 4 to donate one bottle of Dawn dish detergent to send to you at the International Bird Rescue Research Center to assist you in the massive effort of cleaning the animals…”

The 500 pounds of dishwashing liquid were shipped free from a local UPS store.

By the way, IBRRC has been using DAWN for more than 30 years to help remove oil from birds feathers. Dawn’s parent company, Procter & Gamble has been a long-time supporter of wildlife rescue efforts including year-round donations of DAWN to the bird rescue group’s two California bird centers. See: Dawn Saves Wildlife

Thanks to Evan and his fellow students at St. Genevieve School!

Read more:
Fifth-grader organizes campaign for the Gulf crisis

May 6, 2010

Dawn at the Gulf Oil Spill: Cleaning Up Again

A DAWN ad campaign that was launched in the summer of 2009 is getting renewed interest as the severity of the April 2010 Gulf Oil Spill unfolds. The commercial touts using the dishwashing soap to clean oiled birds.

In honor of last month’s Earth Day celebration and just before the Gulf oil spill, Procter & Gamble (PG), the makers of DAWN, stepped up the airing of the television commercial. The ad is tied to Dawn’s Everyday Wildlife Champions fundraising efforts for wildlife rescue efforts.

Dawn has been donating free bottles of its product for many years for IBRRC to use at its two California bird centers and another in Alaska.

After the Gulf Oil Spill hit on April 20, 2010, PG rushed another 1,000 bottles by truck from a Kansas City plant to wildlife rescue centers in Louisiana and Alabama.The ad and marketing program continues to raise much needed funds for IBRRC and the Marine Mammal Center in Sausalito, CA. When you buy a bottle of DAWN at the supermarket “register” your bottle on DAWN’s website the two groups split $1. They just want your bottle ID, your zip code and the store where you purchased the DAWN. Ready to activate your donation? Go to Dawn Saves Wildlife

The commercial was filmed in May 2009 using IBRRC staff in San Pedro, CA at the Los Angeles Oiled Bird Care and Education Center (LAOBCE). IBBRC manages that center for California’s Oiled Wildlife Care Network (OWCN).

So far, the successful campaign has raised nearly $400,000 in support for the two wildlife groups.

We’ve had a lot of questions about the beautiful song that accompanies the recent DAWN commercial that kicked off the “Dawn Wildlife Champions” program last summer.

The song is by singer/songwriter Joe Purdy and it was released on his 2004 “Julie Blue” album. The song is “Wash Away” (Reprise) and you can listen to more of this terrific music on his album on Purdy’s website.

The “Wash Away” tune was also featured on the first season of the hit ABC-TV series “Lost.” Purdy self published all his music through his own label, Joe Purdy Records. Joe is from Arkansas and before breaking into the LA music scene, worked on a loading dock and as a high school counselor.

Also map: See how your state is doing with Dawn donations

April 23, 2010

The DAWN-ing of oiled bird washing at IBRRC


In a video report, Jay Holcomb, IBRRC Director, reflects on how DAWN dish washing detergent became the number one tool for cleaning oil from wildlife.

How Dawn Has Helped

More than 30 years ago, the IBRRC was seeking a solution to clean oil from bird’s feathers. IBRRC discovered that Dawn dishwashing liquid was powerful enough to effectively remove oil from birds’ feathers, while remaining gentle on their feathers, skin and eyes. Since then, rescue groups worldwide have chosen Dawn to clean aquatic animals.

“Dawn has made a difference in helping us save countless birds and animals over the years,” said Jay Holcomb, IBRRC’s Executive Director. “But this effort is even bigger. This says we all can make a difference and every little bit helps.”

“Everyday Wildlife Champions” still going strong

So far more than $370,000 has been raised in the DAWN Everyday Wildlife Champions program to support two wildlife organizations in California.

For each bottle you purchase—and then activate it online using the bottle donation code—one dollar* is donated to our wildlife conservation partners. Fifty percent of each dollar is donated to the International Bird Rescue Research Center (IBRRC) and fifty percent is donated to the Marine Mammal Center (MMC). Both organizations hold longstanding commitments to the preservation and improvement of animals and their natural habitats.Also, DAWN now has over 100,000 fans on it’s Facebook page and it just launched a new “Expedition” program: http://www.facebook.com/dawnsaveswildlife?v=app_4949752878

More info: Dawn Saves Wildlife: http://www.dawnsaveswildlife.com

*Up to $500,000. Must activate donation online.

February 11, 2010

Giving thanks to all our supporters

There’s been a outpouring of support this past month from all our supporters as we respond to the pelican crisis that has hit Central and Southern California.

Many of you have responded with cash donations, a pelican adoption or an offer to volunteer. Some have purchased t-shirts or delivered coffee and food. For all of this, IBRRC is so very grateful.

A number of organizations and businesses have stepped up to help us, too. One of our long-time corporate sponsors, Pelican Products of Torrance, CA donated $2,000 to help us cover the costs of caring for these hungry Brown Pelicans. See the Press Release

In the past Pelican Products has also donated flashlights, searchlights and water-proof cases for our spill responses.

We also want to thank Procter & Gamble for its donation of two transport vans, a continuing supply of DAWN dishwashing liquid and TIDE soap. In 2009 P&G also helped raise awareness and donations with its Dawn Saves Wildlife program that donated money for each bottle of DAWN purchased and activated online.

Thanks again for sharing our goal of caring for sick, injured and oiled pelicans and other aquatic birds.

July 22, 2009

DAWN ad song strikes a chord: Purdy’s "Wash Away"


We’ve had a lot of questions about the beautiful song that accompanies the recent DAWN commercial that kicked off the “Dawn Wildlife Champions” program this summer.

The song is by singer/songwriter Joe Purdy and it was on his “Julie Blue” album that was released in 2004. The song is “Wash Away (Reprise) and you can listen to more of this terrific music on his album on Purdy’s website.

The “Wash Away” tune was also featured on the first season of the hit ABC-TV series “Lost.” Purdy self published all his music through his own label, Joe Purdy Records.

Joe is from Arkansas and after working on a loading dock and as a high school counselor broke into the L.A. music scene with his StompinGrounds in 2003.

Additional Joe Purdy info here

July 22, 2009

Outpouring of help for Dawn Wildlife Champions

Thanks to all the folks for signing up their purchased bottles of DAWN this month. As of today, nearly 10,000 people have registered online to help become a Dawn Wildlife Champions.

Each bottle of Dawn you purchase can contribute one dollar* to the important wildlife conservation efforts of the Marine Mammal Center and the International Bird Rescue Research Center.

If you’re interested in seeing how your state is doing go to the site and check the state by state donation counter. Texas still leads the online donations.

Otherwise, keep up the great work. We really appreciate your efforts!

*Up to $500,000 worth of donations.

July 8, 2009

New DAWN commercial hits the TV airwaves

A new DAWN television ad is hitting the airwaves this month. The commercial was filmed in May 2009 at the Los Angeles Oiled Bird Care and Education Center using IBRRC staff from San Pedro.

The ad touts the use of the popular dishing washing liquid in helping clean oil off birds and other wildlife. It’s beautifully done piece and hopefully the ad will stir folks help us with a purchase of DAWN.

The specially marked bottles of DAWN are on store shelves now and for every bottle purchased, DAWN will donate 50 cents to IBRRC and 50 cents to the Marine Mammal Center. You’ll need to “register” your bottle on DAWN’s website. They just want your bottle ID, your zip code and the store where you purchased the DAWN.

Ready to activate your donation? Go to Dawn Saves Wildlife

This campaign helps both wildlife groups with much needed funds. Its main focus, however, is to raise awareness of the problems marine wildlife face.

By the way, the song: “Wash Away” is by Joe Purdy off his album “Julie Blue” Listen here: http://joepurdy.com/players_html/player4.html

Here at IBRRC we’ve been using DAWN for three decades to safely clean birds and other wildlife of oil.

See ad also on the DAWN site: http://www.dawn-dish.com/en_US/savingwildlife/video.do

July 6, 2009

IBRRC, DAWN to make splash on TODAY show

The DAWN Everyday Wildlife Champions gets its big launch this week in New York. On Wednesday, July 8th IBRRC’s very own Jay Holcomb will be appearing on the NBC Today television show along with Dawn celebrity spokesperson, Minnie Driver. The pair are scheduled to appear in the fourth hour (10-11AM) with Kathie Lee and Hoda Kotb.

IBRRC and the Marine Mammal Center are working with DAWN to promote the new program that will contribute to each organization for every DAWN bottle purchased.

The specially marked bottles of DAWN are on store shelves now and for every bottle purchased and activated, DAWN will donate 50 cents to IBRRC and 50 cents to the Marine Mammal Center.

You’ll need to “register” your bottle on DAWN’s website. They just want your bottle ID number, zip code and where you bought the DAWN.

Ready to activate your donation? Go to Dawn Saves Wildlife

June 12, 2009

Big help: DAWN’s Everyday Wildlife Champions

Want to help us save more birds? Checkout the new DAWN “Everyday Wildlife Champions” program that is getting underway this month.

It’s easy: Buy a bottle of DAWN dishwashing liquid at your market this summer, register it online and viola! IBRRC and the Marine Mammal Center in California split a $1 per bottle.

The two wildlife rescue organizations can collectively raise up to $500,000 in this program. And with the current economic climate, every dollar counts. Please won’t you help us? Cleaning dishes never felt so good!

You’ll need to “register” your bottle on DAWN’s website. They just want your bottle ID, your zip code and the store where you purchased the DAWN.

Details at www.dawnsaveswildlife.com

Also see the IBRRC website for more background on our 30 year partnership with DAWN

June 12, 2009

Join Minnie Driver on DAWN’s new Facebook page

Join actress Minnie Driver on Facebook and others as they connect with the DAWN “Everyday Wildlife Champions” program. The promotion contributes 50 cents to IBRRC if you buy and register your purchase.

“Marine wildlife preservation is a significant issue to me, and I’m always looking for ways to become more deeply involved,” says Driver. “I have partnered with Dawn® and Everyday Wildlife Champions™ to further raise awareness for wildlife rescue and rehabilitation.”

DAWN is continuing over 30 years of support for wildlife rescue efforts through their national program called “Everyday Wildlife Champions.” This program will allow consumers to become part of the movement to save and preserve our delicate marine ecosystem and the animals that call it home through their purchase of a bottle of Dawn.

With your help, IBRRC and the Marine Mammal Center in California can earn up to $250,000 each in this program to help save more animals.

So get involved and do a good turn. Join the Facebook page now: www.facebook.com/dawnsaveswildlife

June 3, 2009

For the birds: Buy Dawn, sign-up online

For 30 years IBRRC has used Dawn to save the lives of birds and other aquatic animals covered in oil. We discovered that Dawn is an effective way to clean and rehab animals—strong enough to remove the oil quickly, but mild on their skin and feathers. And Dawn has been donating their product to us ever since.

And now, Dawn is increasing their support by helping us fund more conservation projects. Through their new Everyday Wildlife Champions campaign, each time you buy a bottle of Dawn and go online to activate your donation using the bottle donation code printed on your bottle, one dollar* is donated to our organization, funding important efforts that strengthen our animal care.

We truly appreciate the continuing support of Dawn. I hope you’ll join us and buy Dawn to help make a difference for animals and the environment.

Jay Holcomb, Executive Director, International Bird Rescue Research Center (IBRRC)

*Up to $500,000. You must activate the donation online

May 14, 2009

Coming soon: Dawn’s Wildlife Champions Campaign

Dawn and IBRRC are teaming up again to help raise awareness for wildlife rescue efforts through their national program called “Everyday Wildlife Champions.”

Starting this summer, for each purchase of a bottle of Dawn dishwashing liquid registered online, Dawn will give $.50 towards IBRRC’s marine wildlife preservation efforts around the world. (Up to a total of $250,000 to IBRRC). Be on the lookout now in your grocery store for bottles of Special Edition Dawn that feature the endangered animals you can help save, like seals, ducks and penguins.

If you’re interested in signing up as an online voice for “Everyday Wildlife Champions” or would like more information, please contact Kelly Egler or 212-468-3456 by by June 15, 2009.

Dawn and Procter & Gamble have been a long-time supporter of IBRRC’s efforts to provide the best possible care to aquatic birds.

After exhaustive study, IBRRC determined nearly 30 years ago that Dawn was the best for cleaning oil from bird’s feathers:

“…In the late seventies we decided to investigate further readily available detergents. All testing was carried out on oiled feathers, not live birds. As I recall, we used North Slope crude oil. The detergents we tried were “off the shelf”. One, and only one, had us jumping up and down!..”

>> Read more of Alice Berkner’s quest for the best oil removal cleaner: It was pretty “dark” before “Dawn”

More info on Dawn’s Every Day Champions

July 30, 2008

Rockhopper penguin: Before and after oiling

During the recent Syros oil spill in Argentina, we received these adorable photos of Rockhopper Penguins. On the left is a clean penguin and on the right is the Rockhopper waiting patiently for its cleaning bath (below).

Local rehabilitation teams organized by the joint efforts of IBRRC and the International Fund for Animal Welfare (IFAW) worked the spill in Uraguay.

More than 14,000 cubic meters of fuel oil were spilled when two tankers collided 12 miles (20 km) from the Uruguayan capital of Montevideo. The Greek oil tanker Syros and Maltese-registered Sea Bird reportedly crashed into each other while trying to avoid a collision with a third vessel. The 24 mile-long spill drifted towards Buenos Aires and shortly after, oiled-covered birds began surfacing in Uruguay, Brazil and Argentina.

Yes, the oiled birds were cleaned in Dawn dishwashing liquid. We’ve found that Dawn cuts the oil from feathers without injuring the bird. IBRRC has been using donated Dawn product from Procter & Gamble for many years. See: Dark before Dawn


See an earlier post.

November 17, 2007

Washing birds of oil: Almost there

Note: This is Jay Holcomb’s latest update from inside the bird rehabilitation center in Cordelia:

We currently have about 970 Live birds at the center and over 200 of them have made it to the pools and are reconditioning their feathers, eating and resting. By no means are they home free but they are 75% through the rehabilitation process.

People think it’s all about washing the birds. Well, that clearly is an important part of the process but the care they get prior to wash and after the wash is equally as important. I wanted to explain why the pool time is so important to these birds. Here we go.

Aquatic birds have the amazing ability to live in very cold climates. This is because they have an insulating coat of feathers that protects them from the elements. When they get oiled, the feathers matt and the birds are exposed to the cold. Their aquatic environment, the one thing that provided safety, now becomes the main factor that plays into their demise. They are forced to get out of the water and become vulnerable to predators and weather conditions. Hopefully they are captured and cared for by groups like IBRRC who have experience in doing this work.

Fast forward to the wash

When we wash the birds we remove all the petroleum from their feathers and they are 100% clean. They go from the wash tub to the rinse station and there the soap, in our case Dawn dishwashing liquid, is rinsed thoroughly out of their feathers. The most amazing thing happens. As we rinse the soap out of their feathers with high pressure nozzles, their feathers actually become dry. So in essence we are drying their feathers with clean hot water. Its pretty cool and we are always amazed at their feathers natural ability to repel water.

When the rinsing process is complete and all of the soap out of the feathers, the bird goes immediately into a drying pen. There the bird is dried with warm air from pet dryers. The same dryers used in grooming dogs. After the bird is 100% dry it goes into a pool and begins to swim, eat, bathe and preen its feathers. Each feather has microscopic barbs and barbule hookelets that are woven together during the preening process creating a water tight barrier and since the feathers are naturally repelling water, they all work together to provide an overall insulative barrier on the birds body like shingles on a roof.

Here is the biggest misconception:
People think that we or the birds have to restore their natural oils. That is incorrect. Birds feathers are naturally waterproof as proven in the rinse. So, all the bird has to do is preen and get its feathers back in alignment and our job is to make sure the bird is clean and monitored while it is going through this process. The natural oils are really a conditioning agent that come from a gland at the base of the tail. Its called the uropygial gland and it aids in long term feather conditioning.

So, we move the birds in and out of the pools as they get their feathers aligned and become waterproof. Once they are waterproof and can stay in the pools then they are well on their way to release. They have to eat, rest. exercise, we need to monitor them for anemia, weight gain etc. but the waterproofing process is intense and I wanted to explain it as best I could so people understand a bit of the process.

Next time I will talk about the criteria we use for release of the birds.

Thanks everyone for your support and well wishes. We are grateful beyond words.

Jay Holcomb
Executive Director
International Bird Rescue Research Center (IBRRC)