Every Bird Matters
news and views from international bird rescue

January 25, 2013

A German student’s design for wildlife justice


Franziska Müller’s entry in the Corbis Images’ Make Your Mark-Design for a Cause competition. Click to enlarge.

 

A few months ago, we received a wonderful e-mail from Franziska Müller, a graphic design student in Germany with an intriguing request: Could we lend our International Bird Rescue logo for a design competition she had entered?

What resulted from the chance introduction is this compelling pelican image, titled “We have to help where our waste causes pain,” and it was recently shortlisted in the annual “Make Your Mark-Design for a Cause” competition sponsored by Corbis Images. Müller won a Wacom digital drawing tablet for the shortlist honor.

Given that so many animals come to our wildlife rehabilitation centers with injuries caused by marine pollution, we were instantly drawn to the powerful image Müller created and the incontrovertible truth it proclaims: Consumer culture has its consequences, and it’s up to us to mitigate them wherever possible.

Müller recently filled us in about her work and the origins of this design project:

Müller: I am a 23-year-old student of communication design in Hamburg, Germany, currently in my sixth semester. A few weeks ago, I discovered the Corbis “Make Your Mark-Design for a Cause” contest on the Internet. I wanted to take part because I love helping others with my job if there is a possibility.

The stock photo agency Corbis provided some picture material, but the cause you had to choose on your own.

There are so many problems around the world that people often can’t decide where they should help, so they do nothing, or they often want to help children. But animals are almost always overlooked.

So I searched online about wildlife organizations and discovered International Bird Rescue. I have to admit that I had not heard about this organization before. So I read about their very professional work and I was absolutely delighted with it — especially with their slogan “Every Bird Matters,” because I agree with this opinion, that every animal has the right to individual help. We people cause their pain, so we should feel accountable for them. Sadly, you can’t help every animal on earth, but you have to start somewhere. And it’s amazing how many birds get a second chance because of IBR.

After I chose International Bird Rescue, I promptly had the idea of a pelican consisting of garbage, a bit like origami, and standing in oil-polluted sand. I added a helping hand to symbolize that even this very small bird matters.

I am very glad to get to know this great organization and I wish them all the very best!

 

We are always looking for volunteer creative talent to help us get the spirit of International Bird Rescue’s “Every Bird Matters” mission out to the world. If you’re a photographer, graphic artist or illustrator and you’d like to help, please contact us. Thank you!

One Response to “A German student’s design for wildlife justice”

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